Toronto CMO · Fractional Revenue Leadership

Revenue engines, built to run.

Senior marketing and revenue leadership for B2B SaaS companies — without the full-time hire. I diagnose the constraints that slow pipeline, conversion, and scale, then build the structure to remove them.

Start the conversation About Sophie
20+
Years global B2B experience
15+
Years SaaS revenue generation
$1–50M
ARR stage sweet spot
GTA
Based in Toronto · Works globally
The Diagnosis

Most growth issues don't start in marketing.

The real constraints live at the intersection of marketing, sales, and product — where ownership is unclear and execution breaks down. I've been brought in to address:

  • 01Pipeline gaps with no visibility into where or why deals stall
  • 02Misalignment between marketing, sales, and product teams
  • 03Weak or undefined go-to-market positioning
  • 04Partner and channel programs that underperform
  • 05Growth strategies that never translate into execution
Core Focus Areas

Where I work. What I fix.

01

Revenue Engine Design

Pipeline architecture, conversion modeling, attribution frameworks. Building the infrastructure that makes growth visible and repeatable.

02

Go-to-Market Strategy

ICP definition, market segmentation, positioning, and messaging. End-to-end GTM restructuring from first principles.

03

Sales & Marketing Alignment

Qualification models, shared pipeline ownership, cross-functional operating rhythms. Removing the friction between teams.

04

Demand Generation

First structured demand programs for early-stage companies. Building from zero to measurable MQL-to-SQL conversion.

05

Performance Measurement

Resource allocation, KPI frameworks, and the reporting infrastructure to make decisions with confidence.

06

AI-Augmented Operations

Marketing operations using agent orchestration, automated research, and AI-directed content and reporting pipelines.

Sophie Lapointe
About
Sophie
Lapointe
Founder & Fractional CMO
PhD-track Microelectronics (Physics)
MSc & BSc in Physics
CRO · VP Marketing · Fractional CMO
20+ Years B2B · GTA-based

I build and fix revenue engines for B2B SaaS and enterprise software companies. Twenty years of global B2B experience, from sales and marketing in scientific manufacturing to nearly a decade building B2B SaaS revenue engines as CRO, VP Marketing, and Fractional CMO.

My work sits at the intersection of marketing, sales, and product — where most growth issues actually originate. I identify the constraints that slow pipeline, conversion, and scale, then put the structure in place to remove them.

I don't operate as a traditional "strategic advisor." I build the systems behind revenue performance: pipeline structure, qualification models, partner activation, and cross-functional operating rhythms.

Most recently as Chief Revenue Officer at Verosoft, I led the global revenue function across marketing, sales, and partners — with a mandate to unify a fragmented go-to-market model and establish scalable growth foundations.

Trained as a research physicist, I bring experimental-design rigor to revenue. The disciplines that govern good lab work also build reliable pipeline.

Get in Touch

Let's diagnose what's holding you back.

I work with a small number of B2B SaaS companies at a time where senior revenue leadership is required but not yet built internally. If that's you, let's talk.

[email protected]
Connect on LinkedIn
Selective engagements only.